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acquisition and upgrade, targeted offers, offer segmentation

New Customer Acquisition Analytics / Upgrade & Upsell Analytics

As important as churn and customer retention are, top line revenue growth demands new customers and existing-customer upsell. For either of these approaches to be effective, it's crucial that your company is using analytically-driven methods. The days of making the same upsell offer to tens of thousands of customers without adequate control groups and back-end statistical review are over. Global Decision is an analytics company, so we can work with your existing print media vendor, graphics design team, or ad agency to increase the level of analytical rigor in your marketing efforts.