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basket analysis, market basket analysis, restaurant basket analysis, basket intelligence

Basket Analysis / Basket Intelligence(tm)

Basket Analysis, or Market Basket Analysis, is an analytical method with which retailers look at which products are selling together on the same transaction. Traditional "basket analysis" works well for big-box and general retailers with thousands of SKUs where a primary benefit lies in understanding which items are paired in a sale. For other industries, however, traditional basket analysis lacks some key requirements to generate business insight.

Basket Intelligence(tm) is Global Decision's solution, specifically tailored to key verticals such as the Restaurant Industry. Restaurant Basket Intelligence(tm) leverages the core concepts of basket intelligence but takes into account the specifics of how checks are structured in a restaurant's POS (point-of-sale) system in order to gain maximum benefit.