Monthly Archives: July 2011

ARPU vs ARPPU / ARPMU … but really LTV and CAC / CPA

So what’s more useful ARPU or ARPPU? Which is a better monetization metric for free-to-play MMORPGs or MMO games? The answer turns out to be more complex than you might think. First, let’s dispense with a few definitions: ARPU – … Continue reading

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LAOC Case-Shiller vs Irvine Home Values

Global Decision has created the Global Decision Irvine Hedonic Home Price Index which calculates the quarterly value of Irvine home values over time, based on an underlying hedonic (multiple regression) approach. Our approach is motivated by the fact that median … Continue reading

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MMORPG Unique Users: When 2+3+2+1 = 4

In web analytics, there is often debate about how “Unique User” metrics overcount the true number of unique users. People delete cookies, remove flash beacon trackers, and visit websites from multiple devices. It’s an interesting debate, but not that meaningful … Continue reading

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