Tag Archives: ARPMU

ARPU vs ARPPU / ARPMU … but really LTV and CAC / CPA

Posted on July 8, 2011 by globaldecision

So what’s more useful ARPU or ARPPU? Which is a better monetization metric for free-to-play MMORPGs or MMO games? The answer turns out to be more complex than you might think. First, let’s dispense with a few definitions: ARPU – … Continue reading →

Posted in gaming analytics, MMORPG analytics, online gaming analytics | Tagged , , , , , , , , , , | 5 Comments