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Tag Archives: ARPMU
ARPU vs ARPPU / ARPMU … but really LTV and CAC / CPA
So what’s more useful ARPU or ARPPU? Which is a better monetization metric for free-to-play MMORPGs or MMO games? The answer turns out to be more complex than you might think. First, let’s dispense with a few definitions: ARPU – … Continue reading →
Posted in gaming analytics, MMORPG analytics, online gaming analytics
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Tagged ARPMU, ARPPU, ARPU, average revenue per paying user, CAC, customer acquisition cost, lifetime value, LTV, MMO gaming, MMORPG, online gaming
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