Tag Archives: MMORPG

ARPU vs ARPPU / ARPMU … but really LTV and CAC / CPA

Posted on July 8, 2011 by globaldecision

So what’s more useful ARPU or ARPPU? Which is a better monetization metric for free-to-play MMORPGs or MMO games? The answer turns out to be more complex than you might think. First, let’s dispense with a few definitions: ARPU – … Continue reading →

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MMORPG Unique Users: When 2+3+2+1 = 4

Posted on July 5, 2011 by globaldecision

In web analytics, there is often debate about how “Unique User” metrics overcount the true number of unique users. People delete cookies, remove flash beacon trackers, and visit websites from multiple devices. It’s an interesting debate, but not that meaningful … Continue reading →

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