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customer retention, churn prediction, propensity to churn

Churn Analytics and Customer Retention

It's a well-promoted fact that acquiring a new customer is 5-10x harder than keeping an existing customer. With that in mind, it's more important than ever to understand churn at the person-by-person level. Global Decision has extensive experience with defining, analyzing, predicting, and reducing churn for businesses that have recurring payments. While "traditional" retention-oriented businesses such as cable companies have benefitted greatly from an enhanced understanding of churn, such benefits extend to any company with sufficient data about its user base.